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Google Adwords
Turn Clicks into your customers
want to learn how to bring paying customers to your website instantly
Imagine comunicating with your customers and making sales while you sleep.
It will take time for customers to find you with a new website PPC (Pay per Click) advertising will give you instant potential customers.
Once you have had your new website built and launched, it will take a while before you start climbing the listings in google and yahoo and other search engines.
Now you will need to reach your customers fast, make sales or gain sales leads, or pass on your message, so the best way is pay.. to get on the first page, instant traffic with PPC
When you type in a search word into google on your search page results, the adverts that appear on the top in a highlighted box, or on the side of the page titled sponsored links, these are google pay per click adverts.
EXAMPLES
Every time a person clicks on one of your adverts you pay a small fee from say 50 cents upwards. The cost is determined by the competition in your market so if you are in the practice of say a website business it may cost $7 for the keyword web developer to get a position on the first page and 90 cents on page 4, this is due to the huge competition in this area. Say you were selling something like four poster beds as they are less sought after and competition is less you would probably get first page at a very low cost per click.
I know that I search for everything by typing a keyword into google, and so does nearly everyone else. My last search was for a car battery supplier so I typed in
Car battery fitter central coast, now there is no point for me to just type in car battery as that does not help, it has to be in my area too, so remember this when you are doing your keywords, so web developer central would only cost 40cents and put me on the first page and nearer to a potential customer - conversion (sale)
Now there are ways of getting around the high cost keywords and learning to gather more niche keywords for you business, this will involve.
Know your target market…know your target market for real….Google your business
Think like a customer, and how you as a customer would search for you on google
Gathering as much information as possible from you customers and how they found you
Research your competition and do a better job
Google adwords has a great keyword tool which helps you find plenty of keywords
Examine google analytics and monitor what keywords were used to find you
Consider google maps if you are a shop / office based business.